Kraft Singles

Kraft Singles are all about the melt. They’re a (relatively) unappealing orange square, their appeal comes from memory: the nostalgic feelings we have for grilled burgers, and grilled cheese sandwiches. Given we knew that everyone had a special place for Singles in their mind, we wondered if they could do the work of imagining how good a slice was for us.

(the original idea didn’t have the square switch to the sandwich, but what can you do)