We worked on a handful of projects for Warner Brothers. They had (surprisingly) tiny budgets, and were looking for smart ways to get attention for new releases. When we read the logline and saw a couple of clips for Contagion (much before the covid pandemic, mind you), we were struck by the idea of an outbreak happening right before our eyes. With the help of a Scottish virologist, that’s just what we did.
I think there should be more stuff like this in advertising.