The Nuclear Energy Institute wanted to make nuclear the clear choice for the future of energy, but it has a tough category to navigate. There are legacy sources like oil and gas that we all still rely on, and competitors for a clear future (solar and wind), that have about a 100% approval rating.
But nothing can deliver clean power at the scale and reliability of nuclear power. If we want all the amazing things that are being promised to us by (consumer) culture, we’re going to need a lot of power.
NEI’s campaign taps into the inherent optimism Americans have over the cool stuff coming in the future, and shows how it can’t happen without nuclear. The NEI member base has recently seen the campaign, and approved $20MM in capital funding to 10x the media spend.
