Moms Demand Action for Gun Sense In America

After a couple of years trying to take on lawmakers and lobbyists we realized we had to take on the third spaces where guns were allowed, show the hypocrisy of corporate “safety” policies, and get concerned Moms (and everybody else) to vote with their pocket book.

We got major retailers to ask Americans to leave their guns as home, and delivered a campaign that was widely celebrated.

2015 Cannes Lions: Gold - Cyber, Gold - PR, Gold - Promo & Activation, Silver - Titanium & Integrated, Silver - Direct
3 2016 One Show Pencils
D&AD Yellow Pencil
D&AD Black Pencil
Cassies Grand Prix
4 Marketing Gold
4 ADCC Gold
Grand Effie

Working on this campaign (and a bunch of other stuff at Grey), taught be about campaign orchestration for maximum PR effect, and the long-tail you can get from sharable assets.