Ovarian Cancer

Ovaries were hard to talk about and weren’t top of mind for women from a self-awareness standpoint because, unlike men, women can’t see, touch or feel their gonads.

Women needed a reminder: they had balls too. Ladyballs.

Having Ladyballs was a call to attention against the silent killer as well a testament to the grit, courage and strength it took to battle women’s most fatal disease.

2016 Cannes Lions: Silver - Health & Wellness, Bronze - PR
Cassies (Canadian Effies pre-rebrand) - Gold, Silver