Potato Thins

Potato Thins was a new launch in the Mondelez Thins portfolio that finally added Potato taste to Thins health. Normally you got good taste, or good for you, not both. For our millennial target who was both ‘snacking on life and food,’ we had the unique opportunity to show them that they could truly “eat it up;” we had made an AND product for a BUT category. This was one of those rare instances where the line in the brief actually became the tagline.